Jumbo City Boosts Customer Satisfaction and Cuts Sales Cycle Time with 8Manage CRM
Jumbo City, a leading printed circuit board manufacturer, faced significant challenges in maintaining high customer satisfaction and managing its growing business due to fragmented customer information, poor inter-departmental communication, and a lack of systematic customer value assessment. These issues prevented sales and marketing teams from focusing on the most valuable accounts. To address this, the company implemented WisageTech's consulting services and 8Manage CRM. The solution provided a unified platform for real-time collection, updating, and sharing of comprehensive customer data across sales, marketing, engineering, and production. The system's customer analysis and evaluation mechanisms enabled the company to identify and prioritize high-value clients. As a result, Jumbo City achieved a 60% increase in customer information accuracy, significantly improved cross-departmental communication efficiency, shortened the average sales cycle by 1-2 weeks, and substantially boosted customer satisfaction and the accuracy of customer value assessment.
Background
Founded in 1982 and directly under Senyuan Industrial (Group) Co., Ltd., Jumbo City is a manufacturer of printed circuit boards that are used in toys, audio and video products, and other electronics. The company has won multiple quality awards and ISO certifications by providing high-quality, reliable and affordable products.
Jumbo City aims at "quality first, service first, and reasonable price". Amid the fiercer market competition and constantly increasing customer expectations, the company needs to further strengthen its sales and marketing teams to better serve customers and realize the companys commitment.
Key Issues
With the growth of business and customer base, it has become a barrier for Jumbo City to effectively obtaining and maintaining sufficient customer information to support business decisions. The more and more complex corporate structure, and the communication problem between departments are also headaches for the management. What is more, sales and marketing teams lack a systematic way to evaluate and focus on their most valuable accounts.
Solution Required
Customer service is a cross-departmental, continuous process that requires comprehensive customer business information. Thus, Jumbo City needs a unified platform to continuously collect, update and analyze customer information to support decision-making and improve customer satisfaction.
Easy access and sharing of customer business information are critical for departments like marketing, sales, engineering and production to work together seamlessly to respond to customer inquiries timely.
Customer value assessment is also one of their most concerned issues.
WisageTech Provides
WisageTech’s consulting services and 8Manage CRM are helping Jumbo City in many aspects:
• The comprehensive customer and contact management modules help enterprises capture reliable customer information that is updated and maintained in real time. This information can be shared between different departments and can be used to support decision-making.
• 8Manage CRM is based on a brand-new concept of designing a system, supporting all departments to work on a unified platform. Coupled with various reports, overviews, reminders, notifications and early warning functions, the information sharing and transparency have been greatly improved.
• The customer analysis, conversion and evaluation mechanism helps enterprises to evaluate customers and determine the most valuable ones to rationally allocate resources and time and improve the efficiency of sales teams.
Implementation Effects
• The accuracy rate of customer information has increased by 60%;
• The communication efficiency between departments has been significantly improved;
• The sales cycle has been shortened by 1-2 weeks on average;
• The accuracy of customer value assessment and customer satisfaction have greatly improved.
Founded in 1982 and directly under Senyuan Industrial (Group) Co., Ltd., Jumbo City is a manufacturer of printed circuit boards that are used in toys, audio and video products, and other electronics. The company has won multiple quality awards and ISO certifications by providing high-quality, reliable and affordable products.
Jumbo City aims at "quality first, service first, and reasonable price". Amid the fiercer market competition and constantly increasing customer expectations, the company needs to further strengthen its sales and marketing teams to better serve customers and realize the companys commitment.
Key Issues
With the growth of business and customer base, it has become a barrier for Jumbo City to effectively obtaining and maintaining sufficient customer information to support business decisions. The more and more complex corporate structure, and the communication problem between departments are also headaches for the management. What is more, sales and marketing teams lack a systematic way to evaluate and focus on their most valuable accounts.
Solution Required
Customer service is a cross-departmental, continuous process that requires comprehensive customer business information. Thus, Jumbo City needs a unified platform to continuously collect, update and analyze customer information to support decision-making and improve customer satisfaction.
Easy access and sharing of customer business information are critical for departments like marketing, sales, engineering and production to work together seamlessly to respond to customer inquiries timely.
Customer value assessment is also one of their most concerned issues.
WisageTech Provides
WisageTech’s consulting services and 8Manage CRM are helping Jumbo City in many aspects:
• The comprehensive customer and contact management modules help enterprises capture reliable customer information that is updated and maintained in real time. This information can be shared between different departments and can be used to support decision-making.
• 8Manage CRM is based on a brand-new concept of designing a system, supporting all departments to work on a unified platform. Coupled with various reports, overviews, reminders, notifications and early warning functions, the information sharing and transparency have been greatly improved.
• The customer analysis, conversion and evaluation mechanism helps enterprises to evaluate customers and determine the most valuable ones to rationally allocate resources and time and improve the efficiency of sales teams.
Implementation Effects
• The accuracy rate of customer information has increased by 60%;
• The communication efficiency between departments has been significantly improved;
• The sales cycle has been shortened by 1-2 weeks on average;
• The accuracy of customer value assessment and customer satisfaction have greatly improved.
